According to recent statistics, more than 32 million U.S. workers go to work each day wearing a uniform. There are plenty of benefits that come with using custom outfits for employees. With this figure in mind, it is obvious that companies around the country have seen the potential in having uniforms for their employees. In recent times, the trend has been visible in both small and large companies, and the reason for that is not far-fetched. The implementation of a uniform policy has immediate and noticeable benefits on various parts of a company’s work.
The Uniform as a Marketing Tool
In 2011, Sawyer Business School of Suffolk University, in Boston, MA, conducted a research study to find out if uniforms were effective marketing tools. They highlighted the importance of advertising and creating a brand identity in competitive marketplaces. A positive experience with an employee in a branded uniform projects positive vibes to the customer about the brand. The positive attitude about the company results in positive responses, influencing the customer’s decision to make a purchase.
Research showed that in all industries surveyed, the average response indicated that the use of uniforms was a more effective marketing tool when compared to the top six popular forms of advertising. When compared to Internet advertising, which is considered to be an extremely effective marketing strategy, uniform programmes were still more effective. Developing a brand identity is crucial to any brand’s long-term success. There is no better tool for brand identity and recognition than uniforms. Uniforms are also a great form of ‘walking advertising.’ Unlike online advertising, your uniform will continue to advertise your brand long after it has been paid for.
Choosing the Uniform Outfits
The first thing to do when examining whether your business should implement uniforms is to determine who should wear them. You really need to examine who comes into direct contact with customers and organise custom uniforms for them. These employees are a wasted marketing opportunity if their work uniforms are left unbranded. Every customer they come into contact with will not associate their hard work and good service with your brand. You need to determine if staff morale and retaining your staff is important to you. If so, then uniforms will greatly increase employees’ sense of pride and loyalty to your business. Employees will feel proud to wear your branded uniforms.
While deciding on this, it is usually a very good idea to involve the employees themselves in the selection of the uniform. This will result in a situation in which they feel more ownership of the decision, thereby increasing their morale and desire to see that the implementation is a successful one. After all, you don’t want your employees wearing a nice uniform but looking sad. Ensure that the uniform you select is comfortable, and you can be certain that it will not only affect the impression your employees have on customers, but also the efficiency of the employees themselves.