In what way do you think you should communicate with your church visitors, church members and the community? Even though you connect, how do you ensure that your message reaches out to the audience and creates immediate effect among multiple groups? We, the laymen are always bombarded with too much information. Offering vital and correct information which stands out of the crowd is the actual challenge which you need to accept. Does your church have an efficient strategy for communication or do you just operate on an auto-pilot week after week?
If you want your church communication to be successful, you have to reach out to your intended audience, create a unique message which resonates amidst your audience and also drives enough engagement. If you want to go the technical way, you may click here and if you’re interested in doing it manually, here are few ways you should check out.
- Respect the segments and know your audience
Who are the people whom you’re trying to reach? How well are you aware of your present membership? Are you pretty aware of your potential audience? Do you know about their preferences when it comes to accessing and receiving information? It is true that you can’t provide everything to everybody but still you need to have an effective communication strategy for every other segment where you’re trying to reach. Reach out to them wherever they are and also respect their differences.
- Target only few segments as everyone won’t be interested in everything
If you have a good database, this should be the most perfect place for storing information and it should in fact be a vital part of designing your communication strategy. You can use demographic information and also details on interests and personal involvements to create targeted communication through texts, emails and social networks. If you make the mistake of sending too much information to everyone, this may result in opt-outs.
- Remember that it’s not about you but it’s all about them
Do you think you are offering information which people actually care about? You have to look at this from 2 different perspectives, the regular visitor and regular attendee. Regular attendees can understand the information and as they’re insiders, they actually get it. They know where to get information and they’re not much concerned about it. Next you need to think whether your message engages them. Think like a marketer although it’s a church.
- Make your message relevant
Do you think your faith message speaks about the recent issues of the community? Around 80% of practicing Christians and 59% of adults say that they wish to know how faith addresses the recent challenges. You should tell them about all these.
Therefore, if you’re wondering about the ways in which the church can communicate with its target audience, you should take into account the above mentioned points. In case you want to alleviate the tasks and automate them, you can use church management software which can help you save your time and energy.